Insights Revealed by Optimove on Bettors’ Intentions for Euro 2024
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024. This comprehensive report, compiled by Optimove Insights, offers an in-depth look into the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings indicate a robust engagement in betting behavior among Europeans. More than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors place wagers on several games each week. Furthermore, a substantial 76% of respondents bet at least once a month, showcasing a strong propensity for regular participation in sports betting.
When it comes to the types of bets, over/under bets are the most favored, attracting 46% of bettors. Close behind are prop bets, which garner the interest of 39% of bettors. Parlays round out the top three, with 35% of participants engaging in this type of bet.
The report also details the preferences regarding specific leagues and tournaments. A significant 57% of bets are placed on Champions League and European tournaments. National league season games attract 54% of bettors, while 48% place bets on national tournaments or friendlies. National cup games are the choice for 46% of bettors.
Euro 2024 Betting Trends
The enthusiasm for Euro 2024 is palpable among bettors, with 84% planning to bet on the tournament, even if their national team is not participating. This underscores the universal appeal and excitement that Euro 2024 commands among sports bettors.
Live betting during games has become a popular trend, with 83% of bettors engaging in this dynamic form of wagering. Real-time stakes provide an additional layer of excitement and involvement as the action unfolds on the pitch.
Several factors influence betting decisions, with player performance being the key determinant for 52% of respondents. Expert analysis and betting promotions also play significant roles, each impacting 47% of bettors. These insights highlight the multifaceted considerations that go into making a betting decision, emphasizing the importance of up-to-date information and attractive promotions.
Marketing Challenges and Industry Implications
Despite the high engagement levels, the report identifies a crucial area for improvement: marketing strategies. Many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This serves as a cautionary note for sportsbook operators to tailor their communication strategies thoughtfully and effectively.
For sportsbook operators, the results of this report offer a clear guide to deepening player loyalty and optimizing customer lifetime value. Tailoring communication to be relevant and engaging is paramount to retaining customers and enhancing their betting experience.
"The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value," stated an Optimove representative. "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players."
This report by Optimove Insights sheds light on the evolving landscape of sports betting in Europe, providing valuable takeaways for sportsbook operators aiming to harness the excitement surrounding Euro 2024. By understanding bettor behavior and preferences, operators can craft more effective marketing strategies and foster long-term customer engagement.