Rebranding of a Chicago Landmark
In a city that thrives on sports passion and community spirit, the stadium we're used to as Guaranteed Rate Field is getting a fresh identity. Starting in 2025, it'll simply be known as Rate Field. This isn't just a name change—it's a new chapter tied closely to Chicago's own Guaranteed Rate, which recently opted to drop "Guaranteed" from its title. The partnership, as explained by Brooks Boyer, the White Sox’s chief revenue and marketing officer, remains rooted in a profound commitment to the local community and the fans who define it. Boyer shared, “Rate has long been a valued naming rights partner, sharing the White Sox passion for the Chicago community and sports fans near and far.”
A Journey Through Names
For those who’ve followed the stadium since its doors first opened in 1991, the name changes reflect its rich history. Initially known as Comiskey Park II, a nod to the legendary original, it welcomed fans for over a decade under this classic title. Then came 2003, and the iconic stadium was rebranded US Cellular Field, a name that stood until the beginning of the Guaranteed Rate era in 2016. These shifts mark significant eras, each holding its own sentimental value for generations of fans.
Looking Ahead with the White Sox
On the field, the Chicago White Sox have recently made headlines with a challenging 2024 season, ending with 121 losses. Yet, amid a tough season, decisive moves are being made. The trade of Garrett Crochet to the Boston Red Sox signifies a strategic approach to revamping and strengthening the team for the future.
The narrative isn't just about the past or present but peering into what's next for both the stadium and the team. With the ballpark's lease set to conclude after the 2029 season, the focus remains on delivering memorable fan experiences. As Boyer expresses with optimism, “We look forward to welcoming fans to Rate Field to enjoy our ballpark experience, creating lasting memories for fans for years to come.”
In the heart of Chicago, where sports are as much a part of the city's fabric as its skyscrapers and deep-dish pizza, Rate Field promises to be more than just a venue. It's poised to remain a gathering spot for stories, celebrations, and the unyielding spirit of White Sox fans everywhere.